LOVE x YOUTUBECreative Direction, Film Editing, Digital Art Direction
In December 2018 LOVE magazine collaborated with YouTube to publish an issue realised entirely in a moving-image format. The edition was made up of a series of 54 films with Creative Direction by Katie Grand, directed by Call This Number, Angelo Pennetta and Jesse Jenkins, with makeup by Pat McGrath and Miranda Joyce.
Robbie’s role as Online Creative Director saw him oversee the visual identity of the project, via social media, the production of a special micro-site to host the series and over digital publishing and advertising formats, working with YouTube Fashion and Beauty.
The series was the first original-content project to be launched in collaboration with YouTube Fashion and Beauty, led by Derek Blasberg.
Robbie workedwith Call This Number to produce the 43 films made for the series, acting on set as DIT and editing all films for online as well as social media, also working on the creation of stills and oversaw delivery for the printed issue.